Hi,
My name is Roozbeh, and I am a multidisciplinary creative director specializing in original and holistically tailored communication solutions that cover all aspects of BRAND EXPRESSION and customer engagement from start to finish.
Crafting brand power that defines your unique excellence through value-driven, multisensory, immersive, and seamless integration of strategy, information, technology, creativity, ethics, aesthetics, and style across all media, audiences, and geographies.
I was educated in one of the top design, fashion schools, and multimedia universities in Europe and have worked in North America, Europe, and the Middle East for a variety of companies, corporations, fashion houses, and international multimedia firms like Walt Disney Consumer Products, Walt Disney Records, Metal, Universal Studios, Mazda, Espn, Visa, to name a few.
Let’s create something AWESOME!
Core Skills
- Big Picture Thinker with Great Attention to Detail 100%
- Creative + Art Direction / Trend Forecasting 100%
- Branding and Marketing: Strategy + Creation + Evolution 100%
- Well-Honed Design Aesthetic Across All Media and Customer Touchpoints 100%
- Fashion / Beauty + Style Guide / In-Store Merchandising and Display 100%
- Solution-Focused Collaborative Leader and Manager 100%
- Compelling Presenter with Superb Interpersonal Skills 100%
- Balancing Business Acumen and Creative Excellence 100%
Services
Consulting
• Creative Concept
• Creative / Art / Design Direction
• Message Framing
• Marketing Identification
• Trend Forecasting
• Industry / Competition / Market Analysis
• Creative Direction / Art Direction / Design Direction
• Cross-Marketing Opportunity Analysis
• Harnessing the Power of Universal Values
• Brand Management / Training
• Foreign Market Entry Strategy and Global Business Development.
Brand Research / Strategy
• Current Brand Audit
• Industry / Competition / Market Analysis
• Determining Value Proposition
• Determining Vision, Mission
• Brand Promise, Personality, Positioning
• Identifying B2B and B2C Touchpoints
• Determining Key Strategies
• Marketing Identification
• Cross-Marketing Opportunity Analysis
• Brand Architecture > Online / Offline
• Creative Brief / Design Direction
Brand Creation/ Evolution
Original, Comprehensive, Tailored, Strategic, “Multi-Sensory Brand Development and Communication Solutions” that cover all aspects of BRAND EXPRESSION; from start to finish.
• Naming
• Slogan
• Corporate Identity / Logo / Icon Design
• Visual System Design / Brand Tone and Voice
• Stationary System Developmnet
• Stylistic Approach / Mood Board Design and Development / Multi-Sensory
• Conscious Multi-Sensory Design / Content Development / Messaging and Positioning
• Creative / Art / Design Direction
• Print Collateral
• Publication Design
• Packaging Design
• Product Design
• Hang Tags, Flashers, Hangers, Labels, Patches
• Posters, Postcards
, Invitations
• Advertising campaigns
• Photography
• Film / Audio / Video
• Infographics
• Web / Digital Design
• Interaction Design
• UI / UX Design
• Social Media / Event Development
• Presentation Design
• Style Guide Design and Development
• Master Sign Programs
• Stand Alone Displays
• Exhibit Design
• Branded Environments
• Wayfinding Programs
• Fashion Design
• Dress Code / Uniform Design
• Brand Training / Management
• Direct / INdirect Business Positioning / New Platforms / Media Development
• Foreign Market Entry Strategy and Global Business Development.
• EVOLUTION / Transformational Strategy For Growth.
A series of strategic actions designed to transform a “Brand’s Relevance”. Enabling it to advance, lead, inspire, activate audiences and create deeper levels of engagement, all while making a meaningful, lasting contribution.
Partial Client List
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Holistic and Value-Centered Solutions
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Creativity and Innovation
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Aesthetics and Ethics
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