Optimizing Brand Performance
Here's a selection of case studies of some of many satisfied clients.
The Walt Disney Company 
The Walt Disney Company

Background

The Walt Disney Company is one of the largest and most diverse media and entertainment corporations in the world. Based in Burbank, California, it is one of Hollywood's largest studios and also owns 11 theme parks, 2 water parks and several television networks, including the American Broadcasting Company (ABC) and ESPN.

Challenge

Provide unique branding solutions that cover Disney's very diverse group of media, entertainment and retail properties, as well as defining and conveying clear branding messages through the many levels of decision makers for this large multi-national entertainment corporation.

Solution

Provide branding and identity solutions on a special project basis for a variety of different Disney divisions including; corporate identity to support initiatives in its Direct Marketing division, signage & environmental design for several of their film properties, and the branding and launch of its Mickey & Co. line of consumer products.

ESPN 
ESPN

Background

For over 22 years, MIPCOM has been known in the industry as one of the most prestigious broadcast-related and well attended expositions in the world. The 22nd edition of MIPCOM reported the highest-ever number of participants with 12,509 delegates, representing a 7% increase over 2005..

Challange

MIPCOM is attended by a worldwide audience of entertainment deal makers, advertisers and industry executives. ESPN required signage and collateral materials that quickly conveyed their brand message of being the pre-eminent sports television station in the world.

Solution

Working with ESPN executives in Los Angeles. RB Studios developed a brand message that enabled ESPN to quickly grab the attention of MIPCOM attendees enabling ESPN executives to more readily connect with new and current broadcasting and distribution partners.

Universal Studios 
Universal Studios Hollywood

Background

Universal Studios operates a number of theme parks based around the movies it has produced. The original Universal Studios Hollywood, provided tours of the soundstages and backlots during filming. Universal Studios now has theme parks in Hollywood, Orlando and Osaka, Japan.

Challange

Universal Studios wanted to translate its successful theme parks into a mobile Virtual Reality (VR) system that would allow Universal to develop relationship and word of mouth advertising to consumers who may not have been exposed to the Universal Studios experience.

Solution

Working closely with the Universal Studios marketing team RB Studios provided detailed concept drawings and visualizations representing the VR experience.

Q Health Resorts 
Q Health Resorts

Background

Quantum Health Resort is the world's first Quantum healing medical center, and next generation Medical Spa. It will blend the best of four healing traditions: Western medicine, Eastern medicine, Complementary medicine, and Quantum Medicine. This new integrated health care plan will be offered inside the luxury accommodations of five-star destination hotel and health spas.

Solution

To create brand image that conveys luxury and technical excellence to a diverse upscale international audience. Also, to focus on the brand's unique value proposition of fusing a high-tech modern medical and health spa facility with Western, Eastern, Complementary and Quantum medical disciplines.

Solution

We created a visual representation of the Q Health Resorts brand, which focuses the consumer on the sophistication of the core brand values "The Next Generation Medical Spa- Heal the Body, Energize the Spirit, Enlighten the Mind". In addition we also created visual continuity through all print and collateral materials.

Lifestyle Fascination 
Lifestyle Fascination

Background

Lifestyle is a mail order catalogue company that has been in business for over 15 years. As top market innovators they have served millions of customers with the newest and most innovative products. They lead the marketplace in delivering technology, entertainment, health, fitness, beauty, home, office and car.

Challenge

To create a brand identity that differentiated Lifestyle from it's larger competitors, while not losing the core ideology of appealing to high new worth "early adopters" who crave well-designed, technologically innovative products.

Solution

Redesigned the product catalog with a clean and new narrative design and provided Lifestyle's cutting edge products an updated modern platform from which to engage customers.

Visa / Mef 
Visa

Background

Visa is a private, membership association jointly owned by more than 20,000 member financial institutions around the world. Currently there are 1.46 billion Visa cards in circulation which generate more than $4.3 trillion in annual global sales and enjoy unsurpassed acceptance in more than 160 countries.

Challenge

Over the past 10 years, a series of innovations and market developments have significantly changed the credit card industry. As a result many of Visa's issuers have struggled to maintain customer loyalty despite rewards programs, affinity/co-brand relationships, and enhanced customer service.

Solution

Multiple concepts were explored to ascertain how MEF Visa could best visually represent their rewards program to consumers. A select number of these concepts were then translated into a compelling image and marketing campaign.